Product Launch - US: Tequila Avion's Avion Espresso

Most popular

Carlsberg, Marston's are winners, who are losers?

Could bulk beer shipping be a COVID-19 legacy?

Campari Group Performance Trends 2015-2019 - data

Why spirits offers hope for the on-premise

e-commerce's watershed moment - former Amazon exec


Tequila Avion's Avion Espresso


Category - Spirits, liqueur, flavoured Tequila, 35% abv

Available - From this month

Location - US, nation-wide

Price - SRP of US$24.99 per 75cl bottle, soon available in 37.5cl bottles at $13.99

Distribution - Pernod Ricard

Tequila Avion has lined up a flavoured addition to its namesake Tequila brand in the US. Avion Espresso is a blend of Avion Silver Tequila and Italian espresso coffee.

In 2011, Pernod Ricard secured a minority stake in Avion, and became the exclusive global distributor for the brand.

Last year, Patrón Spirits International released Patrón XO Cafe Dark Cocoa in the US.

Show the press release

Tequila Avion is excited to announce the launch of Avion Espresso Liqueur, which is rolling out in the USA nationwide this month. Avion Espresso combines Avion Silver Tequila, voted World's Best Tasting Tequila at the 2012 San Francisco World Spirits Competition, with fine Italian espresso, creating an ultra-premium, ultra-smooth espresso liqueur unlike anything on the market.

Catering to consumers' rapidly growing love for espresso, Avion Espresso provides a lively way to elevate the entertaining, dining and nightlife experience. Currently, millions of Americans drink espresso-based specialty coffee beverages daily, indicating that espresso is quickly becoming the sophisticated beverage of choice.

Ken Austin, Founder and Chairman of Tequila Avion, said, "People who know me understand I am a 'tequila purist.'  With Avion Espresso, we decided to have some fun, break the traditional tequila rules and do something unexpected with our pure, super high-end tequila brand. To me, it was critical not to cut corners and to use only the highest quality ingredients including Avion Silver Tequila and fine Italian Espresso. What we have accomplished with our team in Mexico is the creation of a special liquid and a beautiful bottle."

Bryan Fry, President and CEO of Pernod Ricard USA, said, "Tequila Avion is a 'rockstar brand' within the Pernod Ricard USA portfolio and has quickly become a bartender and consumer favorite.  The growth trend we see with Avion is similar to some of the most iconic brands that were built with similar principles of quality, innovation and excellence. The Pernod Ricard team and our distributors are passionate about Avion and we look forward to the launch of Avion Espresso."

Avion Espresso has a touch of sweetness and a clean dry finish.  It is 70 proof and is available in 750ml bottles (SRP - $24.99) and, coming shortly, 375ml bottles (SRP - $13.99).

Original source: Company Release

Related Content

Bacardi snaps up Tequila powerhouse Patron

Bacardi snaps up Tequila powerhouse Patron...

The remarkable story of Patrón Tequila - Focus

The remarkable story of Patrón Tequila - Focus...

The road ahead for Tequila and mezcal - Research in Focus

The road ahead for Tequila and mezcal - Research in Focus...

"The US has real brand calls. They are asking for an Avión Margarita" -  Pierre-Aymeric du Cray, VP ...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..

Forgot your password?