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Tennent’s Beer Aged with Whisky Oak to get Singapore launch - C&C Group

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C&C Group is rolling out a variant of its Tennent's lager brand containing single malt Scotch whisky to Asia.

Tennent’s Beer Aged with Whisky Oak

Tennent’s Beer Aged with Whisky Oak

The 6% abv Tennent’s Beer Aged with Whisky Oak, which had a limited launch in Scotland in April, is being released in Singapore initially this month. Other Asia-Pacific markets will follow. 

The ale, which contains a "touch" of whisky, has been brewed using a recipe of three types of locally sourced Scottish malt, four hop varieties and the waters of Loch Katrine, the company said.

The fermentation process, which takes a minimum of three weeks, has involved the warm maturation and ageing of the beer in single malt whisky-infused oak chips, C&C said. 

The ale is described as "honey-coloured, rich with smoky, fruity aromas and vanilla flavour". 

Explaining the launch in Asia, Conor Hardy, C&C Group's  commercial director for Asia-Pacific said: ”We chose Singapore to be the launchpad for Tennent’s Beer Aged with Whisky Oak in Asia because it is a mature whisky market with a growing appetite for specialty beer. Consumers here implicitly understand and appreciate quality." 


Sectors: Beer & cider

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