Tennent Caledonian Breweries has launched the first television ad campaign for its Caledonia Best brand.

The 60-second spot, which can be viewed below, premièred across Scotland on Saturday (15 December). It features a version of Dougie MacLean's “Caledonia” song performed by Scottish band Anderson, McGinty, Webster, Ward and Fisher.

A spokesperson for Tennent Caledonian said total spend on the campaign has not been disclosed. 

Caledonia Best was launched last year and has secured 10% distribution in Scotland's on-trade, Tennent Caledonian said. Last week, the brewer revealed it has signed a three-year deal to make the ale the official beer of Scottish rugby