Templeton Rye Spirits faces lawsuit over marketing claims - report

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Templeton Rye Spirits looks set to join the list of US beverage companies hit by class action lawsuits over allegedly misleading marketing claims, according to reports.

The Iowa-based firm, which produces Templeton Rye whiskey, was this week told by a judge that a lawsuit that alleges the company deceived consumers can go ahead, the Des Moines Register reported yesterday. The lawsuit reportedly seeks damages because Templeton Rye claims its whiskey is made in Iowa even though it uses a base rye spirit shipped in from Indiana.

A judge will now determine whether the lawsuit can be considered as a class action, the register said. 

The company has yet to respond to a request for comment. 

The filing follows similar action against Fifth Generation, the company behind Tito's Handmade Vodka. Last week the brand's founder, Tito Beveridge, warned alcohol producers to expect more claims. Beveridge said that this type of class action lawsuit had become popular in California  “among a certain segment of the California legal community”.

In August, The Coca-Cola Co settled a class action lawsuit over allegedly misleading health claims for its Vitaminwater brand in the US, claiming it “made no sense” to extend the legal fight.

Sectors: Spirits

Companies: The Coca-Cola Company

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