News

Templeton Rye enters Europe through new MHW platform

Most popular

Why single malt should ignore its core consumer

Everywhere is now a drinking occasion - Trends

Canada blazes a trail for cannabis beverages

How young consumers are transforming brands

How DNA testing will shape the future of drinking

MORE

Templeton Rye is continuing its global expansion as part of a new European service from US distribution company MHW.

Templeton Rye opened its new distillery in August

Templeton Rye opened its new distillery in August

The news follows last month's move by the American whiskey producer to ramp up presence in Canada. Meanwhile, MHW said their own expansion plans into Europe aim to capitalise on the thirst for US spirits.

The MHW European platform will operate through a logistics hub in the Netherlands with "additional expertise" in the UK, and back-office support from New York. Services include: compliance and European legislation consulting; customer service; operations support; and accounting.

"There is a growing demand for US craft products in Europe that we are now able to serve with a depth of distribution and reach that has been previously unavailable to producers without substantial investment," said John Beaudette, president of MHW. "Our goal is to become a trusted advisor for brands looking to enter European markets by leveraging the practices that have driven decades of success in the US."

In addition to their European agreement with MHW, Templeton Rye has also recently started exporting to Japan, New Zealand, South Korea and India with plans to increase their international footprint into 2019. The global roll-out follows the opening of a US$35m Templeton whiskey distillery in Iowa, in August.

From Diageo's Distill Ventures to Coca-Cola Amatil X - the just-drinks guide to incubator units, venture capital funds and start-up initiatives


Sectors: Spirits

Related Content

Why rye whisky is set to go global - Comment

Why rye whisky is set to go global - Comment...

Brown-Forman to target rye demand with new Jack Daniel's Tennessee Rye

Brown-Forman to target rye demand with new Jack Daniel's Tennessee Rye ...

No rye for 2017 Van Winkle Bourbon series

No rye for 2017 Van Winkle Bourbon series...

"All of us feel a great deal of responsibility" - just-drinks meets Hector Gorosabel, Asahi Europe C...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?