Market research
The troubled UK cider producer HP Bulmer has confirmed the reports that Miles Templeman, formerly the head of Whitbread Beer Company, before it was acquired by Interbrew, has been charged with leading the company out of its current crisis. The appointment of Templeman to the CEO position has been well received in the industry, as he is a well respected figure and comes with a strong background in brand building The 55-year-old is credited with much of the success Stella Artois has achieved in the UK market.
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