Market research
Teeling Whiskey's 28 Year Old Single Malt
Teeling Whiskey's 28 Year Old Single Malt
Category - Spirits, whiskey, Irish, 46% abv
Available - From this month
Location - Ireland, followed by Benelux, Denmark, Germany, Switzerland, Australia and selected Asian markets
Price - SRP of EUR500 (US$550) per 70cl bottle
Teeling Whiskey, which is minority-owned by Bacardi, has launched a new limited-edition Irish whiskey.
Teeling Whiskey 28 Year Old Single Malt will be available in Europe and Asia. Only 4,000 bottles are up for sale.
The whiskey is launching at the same time as another limited-edition Teeling - Brabazon Bottling Series 3. The whiskey, which is matured in Sherry casks, will retail for EUR95 per 70cl bottle, and 10,000 bottles will be available.
Teeling Whiskey co-founder & MD Jack Teeling said: "We were delayed in releasing these offerings as we all put on our hard hats. But, to mark World Whiskey Day (16 May) we wanted to showcase these whiskeys to the world to hopefully, along with our recently-launched virtual tour, allow people to still learn more about who we are and our whiskeys."
Bacardi bought its stake in Teeling in 2017.
Why the spirits category offers hope for the on-premise - Click here for a just-drinks comment
Sectors: Product launches, Spirits
Companies: Bacardi Ltd
