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Teeling Whiskey’s 12-year-old Explorers Edition - Product Launch

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Bacardi's Teeling Whiskey's 12-year-old Explorers Edition
 
Category - Whiskey, blended, Irish, 46% abv

Teeling Whiskeys Explorers Edition is a limited release of 6,000 bottles

Teeling Whiskey's Explorers Edition is a limited release of 6,000 bottles

Available - From the start of this month

Location - Travel Retail in the UK; World Duty Free stores

Price - SRP of GBP81.50 (US$100) per 70cl bottle subject to limited release 

Irish whiskey company Teeling has rolled out a 12-year-old blend exclusively to the Travel Retail channel. A limited release of 6,000 bottles, the Explorers Edition incorporates malt and grain whiskeys matured in ex-Cognac casks. 

Since Teeling sold a minority stake to Bacardi in 2017, the company has accelerated its distribution in the US and global Travel Retail markets.

"There is a strong momentum in the revival of the Irish whiskey category in many markets including Travel Retail, where Teeling Whiskey grew by 36% last year compared to the year before," Julie Witherden, MD for Bacardi Global Travel Retail, said.

"The Teeling Whiskey Explorers Edition is expertly positioned for our travelling consumer."

Last week, Walsh Whiskey partnered with Irish Travel Retail operator Aer Rianta International with a single malt Irish whiskey iteration exclusive to the retailer's two outlets in Ireland.


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