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USA: Ted Baseler named President of Stimson Lane Wine Group

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Stimson Lane Vineyards and Estates, owner of Chateau Ste. Michelle and Columbia Crest wineries in Washington State and other wineries in California, today announced the appointment of Theodor P. Baseler as president of its new Stimson Lane Vineyards and Estates Wine Group, which will combine sales, marketing, communications, customer service and sales information. Baseler joined the company as marketing director in 1984 and has been Executive Vice President of Sales and Marketing since 1995. During his tenure, Stimson Lane sales have grown from $18 Million in 1984 to $172 million in 1999, placing Stimson Lane in the top five super-premium wine companies in the United States. Baseler will continue to report to Allen Shoup, president and CEO of Stimson Lane Vineyards and Estates. Baseler said, "This restructuring will help us meet the challenges in the most competitive consumer products business in the world. I look forward to this broader role." Prior to joining Stimson Lane, Baseler managed consumer goods accounts for the advertising agencies J. Walter Thompson and Ogilvy & Mather. He has a B. A. from Washington State University and master's degree from Northwestern University. He lives in Bellevue, Washington, with his wife and daughter. Baseler is a founding Director of the Wine Market Council and a member of the Washington Quality Alliance committee. He has also served as a Director of the Washington Wine Institute.


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