The Teas Tea Organic activation kicks off in the US this month

The Teas' Tea Organic activation kicks off in the US this month

RTD tea brand Teas' Tea Organic has lined up the launch of its first nation-wide marketing activation in the US.

Teas' Tea, which is owned by Japanese group ITO EN, will be the subject of a digital and social media campaign that promotes its organic credentials. With the tagline 'Tastefully Less', the push will feature five variants – Unsweetened Green Tea, Unsweetened Jasmine Green Tea, Unsweetened Lemongrass Green Tea, Unsweetened Rose Green Tea and Slightly Sweet Peach Ginger Black Tea.

Financial details behind the push were not disclosed.

"So many ready-to-drink beverages are either taking out sugar and artificial ingredients or adding in extra supplements to appear to be more simple, natural or healthy," said Harris Goldman, head of marketing & innovation at  ITO EN's North American subsidiary. "With our 'Tastefully Less' campaign, we bring our brand essence to life."

Earlier this week, Coca-Cola European Bottlers announced the launch of its first marketing activity in the UK for the Honest RTD tea brand.

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Expert analysis

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