Teachers gets a new look

Teacher's gets a new look

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Beam Global Spirits & Wine has unveiled a new look for its Teacher's Scotch whisky in the travel retail sector.

A new bottle design and logo have been designed to highlight the blended whisky's 45% maly content and premium credentials, Beam Global Spirits & Wine said today (27 August). The bottle will reach travel retail stores from this month.

Beam Global's director for European travel retail said: "Our new pack maintains the very distinct and recognisable trademark shape of Teacher’s but is now bolder and sleeker, while the clarity of the label offers better stand out on-shelf, an important factor, given that passengers have only a limited amount of time to make purchase decisions.”

Teacher's is distributed by Maxxium Travel Retail. The whisky is made from at least 35 different malts. US-based Beam Global Spirits & Wine is the drinks division of Fortune Brands.