In Japan, coffee has been outperforming tea in both sales and growth. In 2002 coffee was worth $4.7 billion and tea $3.3 billion. However, it is expected that tea will have double the growth rate of coffee over the 2002-07 period and therefore reduce the gap between the two sectors.

click to enlarge
click table to enlarge

Source: Datamonitor, "Hot Drinks in Japan to 2007" (DMCM0498)

(c) 2003 Datamonitor. All rights reserved. Republication or redistribution, including by framing or similar means, is expressly prohibited without prior written consent. Datamonitor shall not be liable for errors or delays in the content, or for any actions taken in reliance thereon.