News

Tata Waters & Talking Rain Beverage Co launch Himalayan Natural Mineral Water in US 

Most popular

Constellation cuts losses on Ballast Point folly

Why hard seltzer's US success won't translate

just-drinks' M&A database - November

US Champagne tariffs threaten critical blow

Why spirits should embrace cross-category trend

MORE

Tata Global Beverages' water division and the makers of Sparkling Ice have launched a Himalayan mineral water in the US market. 

Himalayan Natural Mineral Water  will launch first in Southern California and Chicago

Himalayan Natural Mineral Water will launch first in Southern California and Chicago

Tata Waters and Talking Rain Beverage Co said yesterday that Himalayan Natural Mineral Water will be available in selected retailers across Chicago and Southern California as well as nationally, via Amazon. The news comes eight months after the pair announced an initial tie up, saying last August that the agreement will also "open doors for possible further expansion for Sparkling Ice into international markets".

"Himalayan Natural Mineral Water is one of the first premium Indian fast-moving consumer goods brands to target the broader American audience and we look forward to working with Talking Rain to establish a strong market presence," said Stephen Rice, president, Tata Waters. 

According to the company, Himalayan Natural Mineral Water is sourced directly from the Himalayas. The water is filtered for 20 years through the mountains until it arrives in an aquifer 400 feet below ground.

Himalayan Natural Mineral Water is available in the US in 50cl (MSRP US$1.59), 4x50cl pack (MSRP $5.69), and 1-litre (MSRP $2.39) sizes. 

How prepared are soft drinks companies for UK sugar tax? - Focus


Related Content

National Beverage Corp rolls out LaCroix in UK amid US lawsuits

National Beverage Corp rolls out LaCroix in UK amid US lawsuits...

Sparkling Ice owner Talking Rain Beverage Co silent on lawsuit against former CEO

Sparkling Ice owner Talking Rain Beverage Co silent on lawsuit against former CEO...

How can mineral water keep pace with its bottled water competition? - Comment

How can mineral water keep pace with its bottled water competition? - Comment...

Talking Rain CEO Kevin Klock makes surprise exit

Talking Rain CEO Kevin Klock makes surprise exit...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?