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Tanteo Blanco Tequila

Tanteo Blanco will roll out across the US next year

Tanteo Blanco will roll out across the US next year

Category - Spirits, Tequila, blanco, 42.5% abv

Available - From this month

Location - The US, in New York and California in "select" on- and off-premise outlets

Price - SRP of US$39.99 per 75cl bottle

Mexican cooperative Tanteo Spirits Co has added a blanco expression to its range of spiced Tequilas in the US. The company, whose portfolio of infused Tequilas comprises Jalapeño, Chipotle and Habanero expressions, has upped the abv of its base spirit for the latest iteration.

Tanteo Blanco, which has been launched with an eye on the margarita cocktail, will roll out in California and New York ahead of a nationwide release next year. The company will be going up against Diageo in the premium blanco Tequila category, with the spirits giant's Casamigos and Don Julio brands both offering blanco variants at around $43 each.

In August, the company increased its headcount in the US with the appointment of two new sales executives.

Casamigos, Don Julio both in growth in the US - Diageo


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