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Talking Rain's Sparkling Ice Spiked

Sparkling Ice Spiked is the first alcoholic product from soft drinks maker Talking Rain

Sparkling Ice Spiked is the first alcoholic product from soft drinks maker Talking Rain

Category - Alcoholic sparkling water, 4% abv

Available - From this month

Location - The US

Price - Not specified

US sparkling water producer Talking Rain has entered the alcohol category with the launch of flavoured hard seltzers under its Sparkling Ice brand.

The 4%-abv Sparkling Ice Spiked comprises four flavours - Cherry Lime Cooler, Lemonade Refresher, Ruby Fizz and Strawberry Citrus Smash. The range will be available in US cities including Seattle, Minneapolis and Portland.

Sparkling Ice Spiked is a blend of sparkling water, fruit and alcohol produced from cane sugar. The hard seltzer contains 80 calories, 1g of carbs, and is sugar-free.

"We are thrilled to introduce a new alternative to the adult beverage world that delivers the taste our consumers are looking for while shattering the expectations of what everyone has come to expect from hard seltzer," said Sparkling Ice Spiked CEO Chris Hall.

Late last month, The Coca Cola Co also announced it is to enter the hard seltzer category. Topo Chico Hard Seltzer will go on sale in Latin America later this year.

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Expert Analysis

Success Case Study: White Claw

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