Talking Rains Sparkling Ice has launched a Mystery Flavour

Talking Rain's Sparkling Ice has launched a Mystery Flavour

Talking Rain's Sparkling Ice Mystery Flavour

Category - Soft drinks, sparkling water

Available - From 15 May

Location - US

Price - RRP US$1.19-1.29

Talking Rain has introduced a limited-edition Mystery Flavour under its Sparkling Ice brand. The launch is part of a social media sweepstake initiative, which encourages drinkers to guess the flavour, using #WhatTheFlavorSweeps. The company will give away around US$45,000 worth of prizes as part of the push.

Sparkling Ice Mystery Flavour will be available in US retailers nation-wide beginning this week through to the end of July 2018. Mystery Flavour is a zero-calorie, zero-sugar beverage made with antioxidants and vitamins, the company said.

"We're always looking for new ways to engage with our consumers, and with the launch of a new Mystery Fruit Flavour, we're adding an element of surprise to our... brand," said CEO of Talking Rain Beverage Co Chris Hall. "With the launch of our What The Flavour sweepstakes, we're eager to hear the guesses from our fans. Those with detective palates and who guess correctly, will have a chance to win one of our exciting prizes."

Earlier this year, Talking Rain lined up a sponsorship deal in the US between Sparkling Ice and National Hot Rod Association (NHRA) Top Fuel Dragster driver Leah Pritchett in the US.

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