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Talking Rain Beverage Co has appointed Chris Hall as its new CEO, one of a trio of appointments at the soft drinks group.

Talking Rain owns the Sparkling Ice brand

Talking Rain owns the Sparkling Ice brand

The Seattle-based owner of the Sparkling Ice brand also announced that Sarah Gustat has been appointed as VP of marketing, with Ken Sylvia taking over as VP of sales. Hall steps up to the post of CEO after most recently serving as Talking Rain's COO, and was described by the company as "the individual that would continue to enthusiastically drive the company forward".

Hall replaces Marcus Smith, who took up the post of CEO last March, following the surprise departure of Kevin Klock. Smith, according to the company's website, is now president of Talking Rain. 

Hall said: "Having had the opportunity to work with various teams throughout my roles with the company, I'm inspired not only by the confidence that has been placed in me, but also by the creativity and passion of the entire Talking Rain team, who I have come to know well over the past 10 years."

Gustat moves up from the role of director of marketing, while Sylvia worked most recently as Talking Rain's vice president of distribution. 

The appointments come after what the company described as a "tremendous" sales period during the summer, with more than 15m cases of Sparkling Ice shipped throughout the US, breaking company records for the June to August period. 

just-drinks' Mergers & Acquisitions database - August 2018


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