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Talking Rain Beverage Co's Sparkling Ice sponsors NHRA Top Fuel Dragster driver

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Talking Rain has lined up a sponsorship deal in the US between its Sparkling Ice brand and National Hot Rod Association (NHRA) Top Fuel Dragster driver Leah Pritchett in the US.

The sponsorship deal includes Sparkling Ice branding on Pritchetts dragster

The sponsorship deal includes Sparkling Ice branding on Pritchett's dragster

The company said the year-long agreement was announced at last weekend's 34th annual NHRA Arizona Nationals. Sparkling Ice is the exclusive sponsor in the sparkling water category. Financial details were not disclosed. 

The tie-up includes Sparkling Ice branding on Pritchett's Top Fuel Dragster, fire suit and crew shirts during each NHRA race for the 2018 season. The deal will also see "VIP meet and greets" with Pritchett, product sampling and social media activity. 

"At Sparkling Ice, we were immediately inspired by Leah's career, especially as a woman making waves in such a male dominated field," said Talking Rain COO Chris Hall. "We're always looking to partner with authentic fans of the brand that embody our personality and characteristics."

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