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Talking Rain Beverage Co to handle mineral water in Tata Global Beverages tie-up

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Sparkling Ice owner Talking Rain Beverage Co has teamed up with the world's second largest tea producer to launch a mineral water in the US.

Talking Rains deal could also mean international expansion for its Sparkling Ice brand

Talking Rain's deal could also mean international expansion for its Sparkling Ice brand

The partnership with Tata Global Beverages will see Talking Rain distribute Himalayan Natural Mineral Water through its US network, the companies said today. The agreement will also "open doors for possible further expansion for Sparkling Ice into international markets", they added.

The potential international expansion could further extend Sparkling Ice's global reach. The brand is now available in nine markets, including the US, Canada, Australia and the UK after a launch in Mexico last year.

India-based Tata Global Beverages said Himalayan is one of the first premium Indian FMCG brands to target the US. It extends Tata's US presence into the water category, in addition to its existing coffee and tea products.

Talking Rain president Marcus Smith said: "Since 2012, we have worked diligently to create a strong and strategic direct-store-delivery distribution network, comprising more than 300 distributors covering every county in the US."

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