Talking Rain owns the Sparkling Ice brand

Talking Rain owns the Sparkling Ice brand

US soft drinks producer Talking Rain has appointed Brian Kuz to the role of chief marketing officer.

Kuz, who was most recently global head of trade marketing and insights at Red Bull, replaces John Peirano. Peirano took up the CMO position at Talking Rain in February last year - it was not immediately clear why he left. 

Kuz will report directly to Talking Rain president & CEO Kevin Klock. 

"My experience spans initiatives rooted at the regional, national and global levels and with that said, I can safely say that beverage trends are the same globally," said Kuz. "Every brand today wants to offer its consumer healthier alternatives, and a leading driver of this trend in the beverage category is the flavored sparkling water category, a category created and ignited by Sparkling Ice. Sparkling Ice continues to lead the category with its refreshing, zero-calorie sparkling waters, and I'm honoured to be joining the team such an exciting time for the brand and what I also believe to be the tipping point for the beverage industry."

In his new role, Kuz will be responsible for overseeing marketing initiatives and developing areas within the company such as channel distribution, product development, marketing communications and customer service for the US and in international markets.

To read our interview with Kevin Klock, CEO of Talking Rain, click here