The new president of the French table wine association Anivit (L'Association nationale interprofessionnelle des vins de tables et vins de pays) has been named as negociant Noel Bougrier.

The association faces the challenge of reintegrating the Vin de Pays D'Oc producers, who quit the organisation in January 2006.

Bougrier told just-drinks he hoped the problem would eventually be solved with the application of the new Vins de Pays de Vignobles de France brand, which he said will absorb at least half of the Vins de Pays D'Oc production.

Bougrier, who is based in the Loire, takes over from Languedoc based producer René Moréno.