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US: Sweet Success agrees distribution deal

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Health beverage group Sweet Success Enterprises has entered into a distribution agreement with Royal Wessanen subsidiary Tree of Life.

The drinks manufacturer said yesterday (16 January) that it has already received a purchase order from the distributor, which services 30,000 points of distribution in the US and Canada.

Sweet Success said it now has distribution agreements with Tree of Life, Kehe Food Distributors, Associated Wholesale Grocers and Southern Wine and Spirits.

"We continue to make progress in securing leading distributors for our innovative line of healthy beverages," said company senior vice president of sales Mike Launer. "Each account that Tree of Life, or Kehe, services is now a prospective point of sale for the Sweet Success Fuel for Health product line."

San Antonio-based Sweet Success Enterprises acquired Sweet Success from Nestlé in 2002.


Sectors: Soft drinks, Water

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