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US: SV Supreme launches vodka TV

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Russian vodka brand SV Supreme has tailored an online entertainment series starring members of the public as part of 'buzz' and 'word-of-mouth' marketing campaigns in key cities across the US.

The Soyuz-Victan-owned brand, coined as "the naturally smooth vodka," has said it is setting out to redefine the Russian vodka category.

The reality-based series, called SV-TV, features scripted and semi-scripted scenarios, with plot lines for the programme revolving round SV Supreme nightlife experiences and encounters.

Soyuz-Victan USA president and general director Mark McKethan said: "This concept provides us with an innovative way to bring the SV Supreme brand personality and proposition to life for our target consumer. We also see this as an opportunity to reinforce our commitment to cutting edge marketing and thought leadership within the ultra-premium vodka category."


Sectors: Spirits

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