Sutter Home Winery, producer of the best-selling wine brand in the United States, today launched a $9 million TV advertising campaign created by award-winning agency Goodby Silverstein & Partners, creator of the Got Milk? and Budweiser frog commercials. The campaign consists of one 60-second and two 30-second spots. The new ads, with the tagline "Taste the Commitment," were directed by Chris Smith, whose 2000 documentary film "American Movie" was nominated for an Academy Award. They feature gently humorous vignettes from the life of Sutter Home owner Bob Trinchero, focusing on Bob's passion, from an early age, for viticulture. Bob is depicted questioning the food and beverage pairings in his elementary school cafeteria, conducting irrigation experiments on the high school football field, and using his military duty to collect soil samples, all portending the success he and his winery would one day achieve. The campaign, airing exclusively on the nation's most popular cable channels -- A&E, Comedy Central, Discovery, E!, ESPN, Food Network, Home & Garden, the Learning Channel, Lifetime, the Travel Channel, USA Network, and VH1 -- will reach 60% of adults aged 25-54 an average of five times during November and December, for a total of nearly 400 million impressions. The ads will also be viewable on