News

US: Sutter Home eyes low carb craze

Most popular

"Europe is so primed for hard seltzer" - interview

The just-drinks analyst returns

Interview - Rima Sawaya, Kahlua brand manager

Beer awards - What's the point? - comment

The just-drinks analyst returns

MORE

The US winemaker Sutter Home is looking into launching a super-low carb wine, in response to the current trend for low carbohydrate eating, which has been fuelled by the likes of the Atkins Diet.

"The family is evaluating super-low carb wine as something that may satisfy a consumer niche. But they will move forward only if the quality of the wine experience matches that delivered by our current wines," said Wendy Nyberg, senior director of marketing for Sutter Home Family Vineyards.

With beverages from cola to beer to vodka jumping on the low carb bandwagon, the company said it wanted adult consumers to consider wine as a low carb choice anyway.

"Many people are unaware that most dry wines are naturally low in carbohydrates. Sutter Home Sauvignon Blanc, Chardonnay, Pinot Grigio, Pinot Noir, Merlot, Syrah, Zinfandel and Cabernet Sauvignon each contain less than seven grams of carbohydrates per five ounce serving. These wines can be labeled low carb according to the recent nutritional guidelines established by the Alcohol and Tobacco Tax Trade Bureau (TTB)," said Nyberg.


Sectors: Wine

Related Content

What does the future hold for low- and no-alcohol? - analysis

What does the future hold for low- and no-alcohol? - analysis...

"All of us feel a great deal of responsibility" - just-drinks meets Hector Gorosabel, Asahi Europe C...

Why no- and low-alcohol is a good news story but not free from controversy- sustainability spotlight

Why no- and low-alcohol is a good news story but not free from controversy- sustainability spotlight...

Comment - No Home Comfort for Treasury Wine Estates as Bids Collapse

Comment - No Home Comfort for Treasury Wine Estates as Bids Collapse...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?