News

SPAIN: Supreme Court to hear Bacardi Havana Club appeal

Most popular

CSR activity around the world - Jan

The just-drinks analyst returns

Will 2020 see Campari Group back on the M&A hunt?

What's coming up in beer in 2020? - Predictions

just-drinks speaks to DISCUS CEO Chris Swonger - 2

MORE

Spain's Supreme Court is to hear an appeal by Bacardi for the rights to the Havana Club rum trademark in the country.

The appeal will be the latest stage in Bacardi's battle to gain trademark rights to Havana Club in Spain.

Bacardi holds the Havana Club trademark in the three countries - Croatia, Kyrgyzstan and Tajikistan - plus the all-important US market.

It has long claimed that the Havana Club brand and associated assets were illegally confiscated from its original owners - the Arechabala family - by the Cuban Government during the revolution in the country. The company acquired the recipe and Havana Club brand name from the Arechabalas in 1994.

However, Pernod Ricard has a joint venture with the Cuban Government, which also claims ownership to the brand name.

In Spain in 1999, Bacardi and the Arechabala family sued Havana Club Holding, the venture between Pernod and Cuban Government-controlled Cubaexport. It also jointly sued the Republic of Cuba, Havana Rum and Liquors and Cubaexport.

Bacardi unsuccessfully asked Spain's Court of First Instance to annul transferral of the trademark rights from the Arechabala family to Havana Club Holding.

Most recently in the Havana Club dispute, the US District Court for Columbia dismissed a challenge by Pernod and Cubaexport to Bacardi's Havana Club rights in the US.

Bacardi hailed the judgement as a "watershed" moment, but Pernod vowed to fight on.


Related Content

Bacardi counters Cuba Ron claim on Havana Club

Bacardi counters Cuba Ron claim on Havana Club...

Bacardi honours Havana Club in new theatre campaign

Bacardi honours Havana Club in new theatre campaign...

Latest Havana Club flare-up sees Bacardi challenge Pernod Ricard dig

Latest Havana Club flare-up sees Bacardi challenge Pernod Ricard dig...

"Havana Club belongs to Cuba" - just-drinks meets Cuba Ron Corp president Juan Gonzalez...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?