Market research
Suntory's Yamazaki Puncheon non-age, Hakushu Heavily-Peated whiskies
//i4.progressivedigitalmedia.com/1/yamazaki_puncheon.jpgCategory - Spirits, Japanese whiskey, single malts, both 48% abv
Available - From this Autumn
Location - UK and Europe in specialised whisky retailers and up-market outlets
Price - Between GBP70 (US$112) and GBP80 per 70cl bottle for both
Distribution - Cellar Trends in the UK
Both whiskies will be available in limited, albeit unspecified quantities.
The non-age Yamazaki Puncheon has been aged in 488-litre puncheon casks made at the Yamazaki distillery near Kyoto from staves of American white oak.
The Hakushu single malt comes from Suntory’s distillery on the edge of Japan’s southern alps, and is aged in 230-litre hogsheads made from American white oak.
Sectors: Product launches, Spirits
Companies: Suntory