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INDIA/JAPAN: Suntory targets India with Narang JV move

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Suntory Holdings subsidiary Suntory Beverage & Food Asia is planning to produce beverages in India, a spokesperson has told just-drinks.

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The Singapore-based division will buy 51% of Narang Connect, a Mumbai-based subsidiary of food and beverage distributor Narang Group. The new JV, Suntory Narang (SN), will initially import and sell Suntory's Orangina brand, which the Japanese firm started selling in its domestic market in March.

Financial details behind the move were not disclosed.

“Orangina is just a start,” the spokesperson said. “Later, SN will start to locally manufacture foods and drinks.” He said the JV will “bring together Narang’s nationwide sales and marketing network and Suntory’s strong research and development capacity in foods and beverages.”

Suntory, which acquired Orangina Schweppes in late-2009, expects SN will generate sales of JPY700m (US$8.8m) in 2012.

Last year, Suntory secured a deal with Radico Khaitan to market and sell its Japanese whiskies in India.


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