Beam Suntory was created last month

Beam Suntory was created last month

Suntory Holdings is to take US distribution of its whiskey brands in-house after cancelling a partnership with Gruppo Campari.

New subsidiary Beam Suntory Inc, the result of Suntory's US$16bnacquisition of Beam Inc, will handle the products through Beam's former distribution partners, a spokesperson told just-drinks today (15 May). The agreement with Campari will end in July. 

Campari confirmed the end of the partnership in its Q1 results release week. The company said Suntory brands accounted for about 1% of Campari's net sales last year. The partnership with Suntory started in 2006, a Campari spokesperson told just-drinks.