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Suntory Holdings forms global JV for True Nopal cactus water

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Suntory Holdings' international unit has set up a global distribution joint venture for cactus water True Nopal.

True Nopal founder Tom Zummo said the new agreement will help boost the cactus waters international expansion

True Nopal founder Tom Zummo said the new agreement will help boost the cactus water's international expansion

Suntory International said yesterday that the JV, called True Nopal Ventures, will handle the US brand's sales, marketing and distribution around the world. The deal expands Suntory's partnership with True Nopal owner Big Prickly after the two companies signed an exclusive distribution deal for the UK market 12 months ago through its Lucozade Ribena Suntory unit.

True Nopal founder Tom Zummo said the new agreement will help boost the cactus water's international expansion.

Peter Harding, COO for Lucozade Ribena Suntory, said: "True Nopal has been a fantastic addition to our portfolio and clearly demonstrates our commitment to provide healthier, great-tasting drinks for our consumers. We're excited to have the opportunity to expand and accelerate the growth of this unique brand and to introduce it to more health conscious and life-loving consumers in the UK."

LRS was formed in 2014, and is part of Suntory Beverage & Food Europe. Earlier this year, it launched Lucozade Zero Original in the UK.


Sectors: Soft drinks, Water

Companies: Suntory

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