Market research
Following the setting up of a new Spanish subsidiary company, the Suntory Alliance Brands portfolio will now be sold direct to the wines and spirits trade via its own sales team. SAB España will be focussing mainly on Bowmore single malt whisky and Midori Melon Liqueur in the first year of its existence but other company brands such as Auchentoshan, Glen Garioch, Louis Royer Cognac and Greenall's Gin will also be on offer to the trade.
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