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Shipments of beer registered their first monthly rise for four months in Japan, according to recent figures.

Industry data from the country's main brewers, released yesterday (12 August), showed that shipments of beer and beer-like beverages increased last month by 9.6% on the same month a year ago, reaching 52.3m cases. The brewers credited the strong performance to a long spell of good weather in Japan and an acclimatisation to recently-introduced price rises for beer.

While beer shipments bucked four consecutive monthly falls, lifting by 3.4% year-on-year to 29m cases, shipments of low-malt 'happoshu' were up by 4.2% to 11.3m cases.

The 'third-sector' beverage category, which enjoys cheaper prices compared to beer thanks to the country's tax structure, saw shipments leap by almost 36% to 12m cases.

In June, shipments of beer in the country fell by 11.5% to 960,630 hectolitres in the month, according to statistics released by the Brewery Association of Japan.


Sectors: Beer & cider

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