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US: Sunny Delight Beverages Co signs Kraft Foods deal

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Sunny Delight Beverages Co has signed a deal to produce and market Kraft Foods' Crystal Light ready-to-drink beverages in the US.

Sunny Delight said today (8 October) that the deal covered all manufacture and distribution, apart from foodservice channels, such as cafes and vending machines, and the powdered version of the drink.

Financial details were not disclosed.

Billy Cyr, Sunny Delight CEO, said: "This agreement is consistent with our commitment to offer consumers more wholesome beverages and will further help us build scale in single serve bottle sales."

 


Sectors: Soft drinks

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