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Suja Juice Co's Suja Pressed Probiotic Waters - Product Launch

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Suja Juice Co's Suja Pressed Probiotic Waters

Suja Juice Cos Suja Pressed Probiotic Waters

Suja Juice Co's Suja Pressed Probiotic Waters

Category - Functional water

Available - From this month

Location - US, exclusively at branches of Target

Price - US$2.99 per 14.5oz bottle

Suja Juice has launched a new line of waters which contain organic fruits, vegetables and vegan probiotics. Each bottle of Suja Pressed Probiotic Water contains ten calories and around one gram of sugar. They also contain 2bn "colony-forming units" of vegan probiotics, which the company says have immune system and digestive benefits.

Flavours include Raspberry, Ginger Lime, Pineapple Lemon Cayenne and Orange Ginger Pineapple. 

Jeff Church, co-founder & CEO of Suja said the products are the "first-ever organic, vegan probiotic waters on the market". 

In August last year, The Coca-Cola Co and the merchant banking division of Goldman Sachs each made minority investments in Suja Juice. A statement from Suja at the time said: "The closing of these deals provides Suja with the expertise and accessibility to further increase product distribution and operational efficiencies, as well as the ability to expand its manufacturing facilities to increase capacity in response to growing demand."


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