The runners and riders for Taittinger are making themselves known, according to press reports. Citing sources close to the operation, daily Les Echos said today (8 July) that seven potential bidders have emerged for the French luxury goods group.

The paper said that seven separate parties had requested access to the company's data room, ahead of a deadline for firm financed offers at the end of next week.

The potential suitors are private equity groups Carlyle and Cinven, Eurazeo in association with Colony Capital, Goldman Sachs' Whitehall, Credit Agricole, US financier Barry Sternlicht and the UK's Terra Firma.

Other bids could emerge in the next few days, the paper said, but warned that some of the initial enquiries could come to nothing.

Earlier this week, Les Echos said that Taittinger has retained two banks, Rothschild and BNP Paribas, to entertain offers. The banks have set a deadline of 20 July for firm offers, the paper added.