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UK: Stowells invests £1.5m in consumer campaign

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Grants of St James Wines has unveiled a major consumer press campaign to support its flagship brand, Stowells of Chelsea.

Costing £1.5m ($2m) the campaign is part of a co-ordinated brand investment package that will see Grants spend £9m ($13m) this year reinforcing the status of Stowells of Chelsea as the market leader.

Hoping to build on the success it claims to have had last year, the campaign will run from April until October targeting national newspapers and quality consumer monthlies. With the strapline 'Taste the World', the campaign offers three new executions including one, which features a group of people enjoying a bottle of Stowells in an on-trade environment.

Senior brand manager Clare Griffiths said: "Many consumers can still be uncertain about wine, other than they know they enjoy it. Stowells is a brand that offers quality and consistency and with this campaign, we have again connected with consumers by identifying the brand with those key everyday wine drinking occasions."


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