AUSTRALIA: Stolen Rum 'smuggles' banned drink from New Zealand
Stolen Rum advertised for people to "smuggle" its rum into Australia
Stolen Rum has launched a guerilla-marketing ploy, in which human 'mules' are being used to smuggle the New Zealand rum producer's SX9 brand into Australia.
Stolen Rum has so far smuggled 19 bottles of SX9 into Australia, which prohibits the importation of rum that is not aged for a minimum of two years. SX9, however, has not been aged at all.
The New Zealand company advertised for “honest-looking” people willing to carry one bottle of SX9 from New Zealand to Australia while wearing a T-shirt with “Mule” written on the front.
“We are using the smuggled SX9 to give to bars and bartenders who are supporters and purveyors of Stolen Rum,” said Stolen's marketing manager Katie Du Fall.
Du Fall said that, as long as the 'mules' are under the duty-free liquor allowance, there are no legal issues.
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