Stevia cleared for use in India

Most popular

Should Pernod dump wine, bunk up with Brown-Forman

Why Brown-Forman will be one of spirits' winners

The future of cannabis in the drinks industry

Retaliatory tariffs "wild card" for Brown-Forman


Beverages on sale in India can contain high-intensity sweetener stevia after the country's regulator approved the use of the ingredient.

The Food Safety and Standards of Authority of India has issued a list of products in which stevia can be used, as well as the maximum level of the ingredient they can contain.

Flavoured-based dairy drinks, yoghurt, fruit nectars, non-carbonated water-based beverages and carbonated water can include 200 milligrams per kilogram. Manufacturers can also use that amount in soft drink concentrate "in the final product after reconstitution", the regulator said.

The FSSAI said steviol glycoside may be marketed as table-top sweetener in tablet, powder or liquid form. The prescribed limit is seven mg per kg.

The development opens the Indian market for stevia suppliers and for drinks manufacturers looking to use the ingredient in the country.

William Mitchell, the CFO of UK-listed stevia supplier PureCircle, said: "It's a very important market opening."

PureCircle, based in Malaysia, sold stevia products directly to over 125 food and drink manufacturing customers in its last financial year, which ran until the end of June.

Mitchell said PureCircle was working with its customers on products that could be potentially launched in India. "We've been and are working with a number of customers. The timing and scope of our customers' plans is clearly something you'd have to discuss with them but, big picture, we see India as a big market, it's got a big potential for stevia," he said.

He suggested the prospects for the use of stevia in food and drinks sold in India could be helped by previous experience in other markets when the ingredients was launched.

"Each time a new market opens, it's not starting from scratch. It's starting with a global experience. At the time of India opening, there are far more categories that are comfortable and are actively using stevia in other parts of the world and therefore you'd expect them to bring that knowledge and confidence to each market that opens. When the US opened way back in 2008, there wasn't that prior experience," he said.

Mitchell added the FSSAI approval allowed stevia to be used with sugar.

Click here to read the full FSSAI notice.

Related Content

PureCircle looks to cash in on sugar taxes as demand for stevia increases

PureCircle looks to cash in on sugar taxes as demand for stevia increases...

Why stevia can still win in soft drinks - Comment

Why stevia can still win in soft drinks - Comment...


Stevia "requires further development", Coke Life will evolve - Coca-Cola Co COO...

Analysis - Stevia storms ahead as PureCircle is primed

Analysis - Stevia storms ahead as PureCircle is primed...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..

Forgot your password?