Market research
New Mexico has one of the highest rates of drunk-driving in the United States and is also one of the most heavily-taxed states in the country.
The American Beverage Institute is distinctly unhappy, comparing the idea to the re-introduction of prohibition. John Doyle, executive director of the Institute, said: “…it concedes to the anti-alcohol activists that seek to make social drinking socially unacceptable."
Sectors: Beer & cider, Soft drinks, Spirits, Water, Wine