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Ste. Michelle Wine Estates' Mamma Mia! - Product Launch

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Ste. Michelle Wine Estates Mamma Mia!

Ste. Michelle Wine Estates Mamma Mia!

Ste. Michelle Wine Estates' Mamma Mia!

Category - Wine

Available - From this Summer

Location - US, nation-wide

Price - US$11.99 per bottle

Washington wine suppler Ste. Michelle Wine Estates has launched a new Italian brand, Mamma Mia!, into the US market. 

The range is initially made up of Mamma Mia Red Blend and Mamma Mia White Blend, the company said this week. The wines are sourced from Italian vineyards and made and bottled in Puglia, Italy, by winemaker Davide Sarcinella.

Why is wine marketing so stale? - Comment

New global rankings released in April showed that wine consumption in Italy rebounded slightly last year. However, the country dropped to third-equal with Germany, according to the International Organisation for Vine and Wine.

Despite the consumption decline, Italy remained the number two wine exporter by volume behind Spain. The US held on as the top wine consuming country, up 1%, with France second after a 1.2% decline. China came in fifth, up 3.2% to 16m hectolitres.


Sectors: Wine

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