News

USA: Starbucks, The New York Times Form Strategic Relationship

Most popular

The just-drinks Analyst returns

Why spirits must rethink its future positioning

just-drinks speaks to Distill Ventures' CEO

The just-drinks Analyst returns

Why spirits should look back to move forwards

MORE

Starbucks Coffee Company (Nasdaq:SBUX), the leading retailer, roaster and brand of specialty coffee in the world, and The New York Times, one of the world's most widely read and respected newspapers, announced today a strategic alliance that leverages Starbucks retail strength with The New York Times's strong national presence. Under this three-year agreement between two of the most well-known and respected brands in the world, The New York Times will use its national advertising resources to promote Starbucks products and retail locations as a destination for readers. Although other newspapers will continue to be offered to meet local demand, The New York Times will be the only national newspaper sold across Starbucks extensive network of company-owned locations in the United States. The New York Times's presence in Starbucks stores across the country will make a significant contribution to the newspaper's national expansion by improving availability for the 11 million customers who visit Starbucks stores weekly. The agreement is effective October 1, 2000. This alliance will enhance Starbucks customers' in-store experiences, increase availability of The New York Times and promote the Starbucks and New York Times brands. The partnership will heighten customer service and convenience in the following ways:


Related Content

Why is The Coca-Cola Co buying Costa? - Comment

Why is The Coca-Cola Co buying Costa? - Comment...

How RTD coffee could be the next functional drink boom area - NPD trends

How RTD coffee could be the next functional drink boom area - NPD trends...

The Coca-Cola Co's US$5.1bn acquisition of Costa - Analysis

The Coca-Cola Co's US$5.1bn acquisition of Costa - Analysis...

The Coca-Cola Co targets Costa's retail power with US$5.1bn coffee chain takeover

The Coca-Cola Co targets Costa's retail power with US$5.1bn coffee chain takeover...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?