News

Product Launch – US: Starbucks' Tazo Zero Calorie Naturally Sweetened Bottled Teas

Most popular

How to reach Gen Z in the coronavirus era - focus

Interview - Loch Lomond GTR head Andre de Almeida

Mindful consumption and carbon counting on labels

How drinks brands can take advantage of TikTok

Coca-Cola alcohol launch a statement of intent

MORE

Starbucks' Tazo Zero Calorie Naturally Sweetened Bottled Teas

Category - Soft drinks, RTD tea, stevia sweetened

Available - The range previewed at Natural Products Expo West in Anaheim, California last weekend, before rolling out nationwide at the beginning of April

Location - US, nationwide at Whole Foods and selected natural food retailers

Price - Suggested retail price of between US$1.49 and $1.79 per 13.8oz serving

The Tazo Zero Calorie brand extension consists of three flavours.

Zero Calorie Tazo Passion is a blend of tart hibiscus, lemongrass, and rose hips. Zero Calorie Tazo Zen is a balance of green tea, lemongrass and spearmint, while Zero Calorie Tazo Refresh is made with Pacific north-west peppermint leaves, spearmint and tarragon.

Between now and 18 March, consumers can visit www.tazo.com/zero for a chance to be one of the first to try the new bottled teas, free of charge.  One hundred registered participants will be randomly selected each day to win three coupons good for the flavour of their choice, with one person each day also winning a $100 SpaFinder gift card.

//i4.aroq.com/1/tazo_zeros.jpg

Sectors: Soft drinks, Water

Related Content

The bottled water sector in 2015 - just-drinks' Review of the Year, Part I

The bottled water sector in 2015 - just-drinks' Review of the Year, Part I...

Review of the Year 2012 - Part III: Bottled Water

Review of the Year 2012 - Part III: Bottled Water...

Comment - Soft Drinks & Water - Low-Calorie Carbonates Under Fire

Comment - Soft Drinks & Water - Low-Calorie Carbonates Under Fire...

Round-Up - NPD: Bottled Water’s Success Inspires a New Generation of CSDs

Round-Up - NPD: Bottled Water’s Success Inspires a New Generation of CSDs...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?