UK: Starbucks joins Arla Foods for RTD coffee launch
The Starbucks Discoveries chilled coffee range
Starbucks Coffee has joined forces with dairy giant Arla Foods to launch a range of chilled coffee drinks in the UK.
The partnership, announced today (8 April), will see the introduction of Starbucks Discoveries chilled coffees and Starbucks Doubleshot Espresso & Milk drink.
The two ready-to-drink coffee ranges will hit shelves in April across retail outlets and in Starbucks coffeehouses throughout the UK from May.
The Starbucks Discoveries chilled coffee range will be available in three varieties; Seattle Latte, Aztlàn Mocha Latte (chocolate flavour) and Qandi Latte (caramel flavour).
Starbucks Doubleshot Espresso & Milk drink will comprise of two shots of espresso and is served chilled with milk.
Arla Foods signed a licensing agreement with Starbucks earlier this year for the manufacture, distribution and marketing of Starbucks-branded premium chilled coffee drinks, which will be produced at Arla Foods’ subsidiary Cocio Chokolademælk in Denmark.
“Starbucks global consumer products business allows us to extend the Starbucks experience to consumers beyond our coffeehouses,” said Rich DePencier, vice president at Starbucks Global Consumer Products International. “The success we have had bringing ready-to-drink coffees to consumers in North America and Asia demonstrates the global potential of the business and we are proud to join with Arla Foods to bring our premium ready-to-drink coffees to consumers in the UK.”
Starbucks recently launched Tazo Zero Calorie Naturally Sweetened Bottled Teas in the US.
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