The Starbucks Evenings alcohol concept was initially earmarked for 2,000 stores across the US

The Starbucks Evenings alcohol concept was initially earmarked for 2,000 stores across the US

Starbucks has discontinued its Starbucks Evenings programme, which had seen some of its stores in the US stay open later to serve alcohol.

The firm confirmed to just-drinks today that the move would affect 439 US company-operated stores. "Starbucks Evenings may continue to be available at some US licensed store locations, as well as in international locations," a spokesperson told just-drinks.

Starbucks began ramping up the 'Evenings' initiative in 2015. At the time, the firm said it planned to take the concept to 2,000 stores in the US by 2019, adding US$1bn to its business.

The company used its December investor day, however, to outline new concepts, including Roasteries, Reserve stores and Starbucks Reserve Bars.

The firm said it would "integrate beer, wine and spirits into new retail formats".

"This will allow the majority of our locations to focus on our core business, continuing to deliver the Starbucks experience for our customers while optimising the evening for our premium customer."

Last year, Starbucks struck a deal with Anheuser-Busch InBev to launch an RTD Teavana tea across the US.