Basketball legend Earvin "Magic" Johnson, chairman and ceo of Johnson Development Corporation (JDC), is teaming up with Howard Schultz, chairman and chief global strategist of Starbucks Coffee Company, to celebrate the joint venture of their two companies in Atlanta.

This event marks both the grand opening of the second Starbucks and JDC joint venture store in Atlanta and the one-year anniversary of the first location in South DeKalb Mall. A celebration that includes community leaders will take place on July 17, beginning with a press conference at 12:30 p.m. and continuing with a community reception outside the new Cascade Road Starbucks.

"Our neighbors have truly embraced our South DeKalb Mall location, allowing us to bring quality products and services, as well as job opportunities, to an under-served community," said Johnson. "As a result, we are confident that the Cascade Road location will only strengthen our relationship with the Atlanta community and reinforce Starbucks as a positive work environment and a neighborhood gathering place for conversation and coffee."

"Starbucks and JDC both take pride in enriching the communities in which we do business," said Schultz. "In addition to a commitment to hiring locally, we also work with local non-profit organizations to develop long-term relationships that will benefit the community."

The South DeKalb Mall joint venture store has helped the Atlanta community by participating in Starbucks annual All Books for Children Book Drive, which collected books for the Egleston Scottish Rite Children's Health Care System's Reach Out & Read program, as well as numerous community relations efforts for Atlanta organizations, including the South DeKalb Community Task Force and the Columbia High School PTA.

The Cascade Road Starbucks, located at 3660 Cascade Road, is the second joint venture store to open in Atlanta. Both the Cascade Road and South DeKalb Mall locations are part of a 50/50 joint venture formed in February 1998, between Starbucks and JDC, to develop Starbucks locations in under-served communities throughout the United States. This innovative venture, Urban Coffee Opportunities (UCO), combines the retail strength of Starbucks with JDC's knowledge of urban communities in key metropolitan areas. There are currently 19 joint venture locations across the country. Every Starbucks and JDC joint venture store features a special mural depicting Earvin "Magic" Johnson.

"We are very excited about being able to open another joint venture location in one of Atlanta's key communities," said Ken Lombard, president of JDC. "Through our relationship with Starbucks, we believe we can make a difference."

JDC, a company formed in 1994 by Johnson, is comprised of five separate companies, each functioning independently to serve as a business stimulus, foster local economic growth and create financial empowerment in long neglected minority urban and suburban neighborhoods. JDC develops entertainment complexes, restaurants and retail centers. The development projects provide jobs and employ local minority contractors in the communities in which they operate.

Starbucks Coffee Company is the leading retailer, roaster and brand of specialty coffee in the world. In addition to its retail locations in North America, the United Kingdom, the Pacific Rim and the Middle East, Starbucks sells coffee and tea products through its specialty operations, including its online store at Additionally Starbucks produces and sells bottled Frappuccino® coffee drink and a line of superpremium ice creams through its joint venture partnerships and offers a line of innovative premium teas produced by its wholly owned subsidiary, Tazo Tea Company.