Market research
Basketball legend Earvin "Magic" Johnson, chairman and ceo of Johnson Development Corporation (JDC), is teaming up with Howard Schultz, chairman and chief global strategist of Starbucks Coffee Company, to celebrate the joint venture of their two companies in Atlanta. This event marks both the grand opening of the second Starbucks and JDC joint venture store in Atlanta and the one-year anniversary of the first location in South DeKalb Mall.
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