This year's Wine Evolution is set to be the biggest and most internationally diverse edition of the wine conference yet.

The conference, organised by Skalli & Rein and supported by, will play host to over 20 top wine industry leaders from 12 countries. They will present current industry trends to the 300 executive attendees (including the Champagne director of LVMH, vice president of Kobrand, president of Gosset and the xport Manager of Tyrell's Wine.

This year will be the 6th bilingual Wine Evolution: Global Sales & Marketing Forum in Paris, 31 January & 1 February 2005. just-drinks has supported the event since it began in 1999.

This year's speakers include leading managers from top companies, such as Constellation's Christopher Carson, Western Wines-Vincor's Mike Paul & Brown-Forman's David Cox. Representing the high-end international exporters, Douglas Murray from Montes SA, Pierre-Henry Gagey from Louis Jadot & Bernd Halbach International Director of Freixenet SA will also talk.

Speakers also include Juanita Duggan, a representative from Rabobank, Wilhelm Lerner from Arthur D. Little and Marian Kopp from Racke International.

The main topics for discussion will include corporate consolidation and the need to sell local products globally. Speakers will also discuss and define the "grey area" between the boutique wineries and multinational companies, how best to respond to the Euro/Dollar exchange rate and highlight market opportunities in South East Asia & Eastern Europe.

Due to increased demand, the 6th annual Wine Evolution will be held at the prestigious Palais des Congrès in Paris.

Wine Evolution also works in collaboration with Air France and Hôtel Concorde La Fayette (located inside the conference centre), both of which offer special WE2005 package deals.

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