News

Staff vote to bring back the grapes in Majestic logo overhaul

Most popular

The just-drinks analyst returns

Heineken must cut costs to aid recovery - analysis

The just-drinks analyst returns

Interview - Treasury CEO Mike Clarke - Part II

How COVID has accelerated the sobriety trend

MORE

UK-based multiple Majestic has announced the roll-out of a new logo selected by its staff in a company-wide vote.

The new logo for Majestic marks a return to the grapes motif replaced by a wine glass two years ago

The new logo for Majestic marks a return to the grapes motif replaced by a wine glass two years ago

The company, which has around 200 stores nationwide as well as an outlet across the English Channel in Calais, had found that its most recent logo was seen by consumers as being "too far away from what [they] recognised about our old look". The refresh sees the presence of a wine glass removed to be replaced by a bunch of grapes after a round of focus groups concluded the glass looked "cheap". 

Majestic said the new logo, which was backed by almost 75% of staff in the vote, will be applied across its retail estate as well as on its redesigned website that goes live next month.

"For me, a rebrand should be part of an evolution - not revolution," said group CEO John Colley. "We were perhaps guilty of moving too fast and too far away from what our customers recognised and loved about our old look. It's an exciting new identity as we develop our next chapter."

Majestic was acquired last year by an investment group owned by Japan's SoftBank Group for GBP95m (then-US$115m). Following the closure of stores earlier this year due to the coronavirus pandemic, the company commenced 'click & collect' operations in late-May.

How COVID has changed consumers' shopping habits for the long-term - consumer trends


Related Content

Majestic Wine to sell stores, retail arm to investment fund for US$115m

Majestic Wine to sell stores, retail arm to investment fund for US$115m...

The Coca-Cola Co to cut staff numbers globally in company overhaul

The Coca-Cola Co to cut staff numbers globally in company overhaul...

Halewood Wines & Spirits to cut jobs, close US office - just-drinks exclusive

Halewood Wines & Spirits to cut jobs, close US office - just-drinks exclusive...

What just-drinks said about the wine category - The review of 2019 - FREE TO ACCESS

What just-drinks said about the wine category - The review of 2019 - FREE TO ACCESS...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?