St Rémy has revealed plans to launch newly-designed packaging for its French brandy.

The new St Rémy Napoleon pack, distributed by Maxxium UK, has been designed to appeal to St Rémy's existing drinkers, as well as attracting potential new consumers to the brand, the company said today (14 July).

While the bottle shape remains the same, the new design sees the traditional frosted bottle replaced with a polished version. The St Rémy name will be more prominent on the packaging.

Barbara Annis, Maxxium UK brand manager for St Rémy, said: "We are confident the new premium packaging will prove a huge hit with UK consumers and customers. We have retained the best of the brand's heritage, whilst boosting its relevance today with a cleaner, more contemporary look."

The new St Rémy Napolean pack will be available from this month.

St Rémy joined Maxxium's portfolio in the UK in 2003.