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Product Launch - TRAVEL RETAIL: St James Distillery’s Orbis Aged World Whiskey

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St James Distillery’s Orbis Aged World Whiskey

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Category - Spirits, whiskey, blended, 40% abv

Available - From this month

Location - Travel retail, exclusively. Listings have been secured with Seafrance and Viking Line, Bangkok Airways for the airport at Koh Samui and JTO for Jeju Island. The company has also received an order from King Power Thailand for Bangkok Airport.

Price - SRP of US$58 per 70cl bottle 

Distribution - In Asia Pacific through L&L sas, in Europe via World of Patria

Orbis Aged World Whiskey, the first release from St James Distillery, is a blend of aged whiskeys from Scotland, Ireland, the US, Canada and Japan.

“Our ambition is to capitalise on gaps in the market that meet consumer needs for luxury whilst offering something different,” said the company’s marketing director, Janet Murphy. “We’re committed to keeping brands exclusive to travel retail and meeting the aspirations of the travelling consumer.”

The product will be exhibited at the TFWA Exhibition in Cannes next month.


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