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US: Square One offers cucumber vodka extension

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Square One Organic Spirits has rolled out its first line extension in the US since the brand's inception two years ago.

Square One Cucumber combines vodka with the flavour of cucumbers and will be available nationwide from this summer, the company said today (31 July).

"In no way is Square One Cucumber intended to replace the vegetable as an ingredient on the bar," said CEO Allison Evanow. "Our new product is about offering the subtle essence of cucumber in a premium spirit."

The brand extension will be rolled out nationwide this summer.


Sectors: Spirits

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